With more than 25 years of experience in graphic design, branding, web design, and creative leadership, I’ve learned that great design isn’t about following trends—it’s about communicating with clarity and purpose.

Throughout my career, I’ve partnered with organizations ranging from local businesses to nationally recognized brands, creating thoughtful, restrained design solutions that strengthen brands and connect with audiences.

As Design Director for Witham Family Hotels, I led the creative direction for a diverse hospitality portfolio, overseeing brand development, website design, digital marketing, photography, video, signage, social media, and print collateral. Every project shared the same goal: creating a consistent, memorable brand experience across every customer touchpoint.

My experience also includes working with companies such as Johnny’s Selected Seeds, Wallingford’s Inc., L.L.Bean, and numerous freelance clients in hospitality, retail, and e-commerce. Whether designing a logo, developing a website, directing a photo shoot, or producing a catalog, my approach remains the same—keep it thoughtful, restrained, and focused on the message.

I believe the best design isn’t measured by how much is added, but by how clearly it communicates. Every project is an opportunity to simplify, refine, and create work that is both timeless and effective.

If you’re looking for a designer who values craftsmanship, collaboration, and clear communication, I’d love to hear about your project.